Project

BP Trinidad and Tobago
Development of an External Affairs Strategy and Engagement Plan

“BPTT hired the services of SXD Leadership in 2012-13 to help support the refresh of our external affairs strategy including the development of engagement plans and key messages emerging from the stakeholder analysis and agreed strategy. SXD also provided advisory and technical support to the Communication and External Affairs team on specific external affairs challenges that emerged during the period he delivered services to BPTT. As needed, SXD provided an external perspective that was aimed at providing helpful challenge and insights on ongoing strategic and tactical issues.”

Testimonial

Giselle Thompson,
Giselle Thompson, Operations
BP Trinidad and Tobago LLC

“In 2012-13 Sheldon Daniel worked with me and my team to conduct a thorough review of our company’s external facing strategy with the objective of better understanding our external environment, key risks, our stakeholders and key influencers. This work resulted in the development of an external affairs strategy and engagement plan that still endures today. In working with Sheldon I found him to be professional, ethical, connected to the external issues facing the country and company and innovative in recommending strategies to ensure my company remained relevant and connected to its key stakeholders. Sheldon was focused on delivering results and I was extremely pleased with the outcome of his work.”

Project

Recasting the Communication and Advocacy Strategy of The Energy Chamber of Trinidad and Tobago

SXD Leadership was contracted during 2014-15 to guide the Energy Chamber of Trinidad & Tobago as we sought to improve our strategic communication, in support of our advocacy programme. SXD helped us understand the perceptions of the Energy Chamber, and our work, amongst key external audiences and helped us understand what people wanted from our communications. SXD also provided an independent expert assessment of our existing communications tools and processes and the effectiveness in meeting their objectives. Using an interactive methodology, they got the volunteer-led Board of the Energy Chamber to focus on the objective of our communication agenda and how our communications were being received and understood. Working with the staff in Executive Office, they provide a framework to make the work and voice of the Energy Chamber even more impactful, compelling and influential and helped us re-design and rationalise some of our key communication channels.

Testimonial

Dax Driver
CEO, Energy Chamber of Trinidad and Tobago

“SXD Leadership provided the Energy Chamber with excellent advice and were very successful in facilitating our new approach to communications. The SXD team were skilled at getting consensus amongst a large, diverse board made up of the leaders of companies across the oil, gas, petrochemical, energy services and financial sectors. Their unique knowledge of the global energy industry, coupled with their detailed local knowledge and insight make for a powerful team. Their intervention helped re-craft our entire approach to communications and we have seen positive results from this change in strategy. I highly recommend SXD Leadership to any company or organization concerned about how they connect with key audiences in today’s noisy communications environment.”

Project

Developing a Communications and Advocacy Strategy for CABLE & WIRELESS INTERNATIONAL HQ LIMITED (C&W) on the future of the investment options in Trinidad and Tobago

During 2012/13, Cable & Wireless sought to consider its options for its investments in Trinidad and Tobago telecommunications sector. The company had traditionally kept a low profile in the country and in the region and wanted to create a separate identity of Cable & Wireless and to get their story out to the influencers and opinion formers. They also wanted to build influencing and lobbying plan for the key decision making individuals and regulators. SXD was engaged to help create and support an engagement and communication strategy to deliver on this objective.

Testimonial

Lachlan Johnston
Brand & Communications Director (former)
Cable & Wireless Communications, London

“Sheldon Daniel, SXD Leadership Communications Ltd provided informed and intelligent analysis and strategic counsel to our business (CWC) on several key business issues we faced in the Caribbean region.”

Project

Developing a systematic approach to Atlantic LNG Company of Trinidad and Tobago (Atlantic) external engagement

In 2011, SXD Leadership supported Atlantic's Sustainability and Corporate Communications team in developing a more unified, strategy focused internal approach to communication and advocacy with key external audiences. This involved developing a systematic approach to Atlantic’s efforts in its engagement with key stakeholders through the creation of external engagement plans aimed at ensuring enrolment and understanding of the Atlantic's business agenda by key external parties. This systematic approach includes a feedback loop which allows for adjustment to the plan and is used to help shape the main public messages ensuring consistency in the external communications responses to key Atlantic issues..

Testimonial

C. Toni Sirju-Ramnarine
Vice President Corporate Operations
Atlantic LNG Company of Trinidad and Tobago

“SXD brought its keen insight and professionalism to the table by taking the time to know and understand our business. They delivered the project on time with the results appropriately pitched to our senior leadership team, giving us a practical, easy pathway to immediately deploy the elements of the strategy. However, the main value of the project was not limited to fulfilling the immediate need of rolling out the engagement initiatives identified in 2011. Instead, the added value came from having a lasting, workable model as a result - one that is still in use today.”

Project

Provide organizational development support and mentoring to Tullow Ghana Ltd’s (TGL) Corporate Affairs team

In 2013, Tullow Ghana Ltd sought to refresh and enhance their organizational capability for their Communications and External Affairs function. To do this, TGL used the services of SXD Leadership to provide organisational development, mentoring and leadership support for the implementation of the agreed new Corporate Affairs (CA) organizational structure and to support the establishment of a performance management, monitoring and evaluation/continues improvement process for implementation of strategy, action plan and standards. SXD also provide relevant independent counsel, strategic advice and constructive challenge to the Head CA on issues related to TGL’s external agenda.

Testimonial

Justin Butah
Head of Corporate Affairs and Security (former)
Tullow Ghana Ltd, Accra, Ghana

“SXD provided professional and technical expert advice to Tullow Ghana on a strategy for our external relations and recommended a process for internal performance management of our stakeholder engagement on key business issues. They provided an independent perspective and insightful analysis of the capability needed to manage our corporate affairs function. This analysis also highlighted the role of general management in managing the execution of external affairs and their accountability in the process. The focus on building solutions that are shaped by the business agenda is a key strength of the SXD approach in my view.”