SXD Leadership Communications Ltd

Make sense of your external landscape.

For corporate affairs and strategy leaders in complex political environments who are done with ad hoc approaches - and want a more deliberate way to work.

BUILD INFLUENCE. ACCESS. TRUST.

Leaders know that external affairs determine their licence to operate, growth, and reputation.

But there’s rarely a shared map, an internal framework, or a unified set of relationship priorities.

Decisions are made without a clear view of external risks and opportunities.

Many rely on memory, informal networks and gut feel, with little space to step back and see the whole landscape.

The external landscape shapes every major business decision.

Let’s connect your strategy with the bigger picture

Start a landscape conversation

I help leaders be more deliberate about their access, influence and trust

About Sheldon Daniel

A man with glasses and a beard sitting at a table in a bookstore or library, holding a smartphone, with a thoughtful expression, resting his chin on his hand, seen through a glass window.

I help leaders be more deliberate about access, influence and trust.

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I help leaders be more deliberate about access, influence and trust. |

I bring more than 25 years of experience in communications, external affairs, stakeholder engagement and leadership advisory across the Caribbean and beyond.

Senior roles at BP Global and BP Trinidad and Tobago
15+ years of independent consulting across the Caribbean and beyond.
Work with over 30 companies spanning energy, government, and financial services
Deep expertise in Caribbean policy, political and stakeholder environments
Postgraduate degrees from the University of the West Indies and the University of Cambridge
Published co-author on coaching and diversity (FT Guide to Business Coaching (Second Edition), 2020)
Accredited Executive Coach (EMCC) and Tutor at Meyler Campbell

Learn More about Sheldon

Real-world solutions: How this work changes outcomes

High-stakes government relations and negotiation strategy of a multinational energy company

Context

A multi-national energy producer in the Caribbean faced a critical commercial dispute that had a significant adverse impact on its operations.

Challenge

Engagement with government and regulators had become fragmented and confrontational, with different leaders pursuing conversations based on their own relationships and instincts.

Approach

SXD worked with senior leaders to map the political and stakeholder landscape around the dispute, clarifying decision‑makers, influencers, motivations and constraints. We built a small number of realistic scenarios for how the situation could evolve.

Result

The company shifted from reactive, issue‑by‑issue engagement to a more deliberate and consistent strategy for its external interactions.

See how we have helped others manage thier external affairs

Let SXD help you make sense of your external world

Map the external landscape into your strategy in a form that your executives and board can actually use.
Identify the relationships that matter most, assess their current state, and build a deliberate plan to strengthen trust, access and influence.
Use research and external insights to understand how business plans will land with key stakeholders - and to test the policy, political and social assumptions underneath them.
Shape messages for high-stakes moments and build leaders’ communication capability through practical preparation, coaching and training.

Start with one conversation

We start with a brief, focused discussion of the external issue that matters most right now, then identify the stakeholders, tensions, and options that deserve closer attention.