SXD Leadership Communications Ltd
Make sense of your external landscape.
For corporate affairs and strategy leaders in complex political environments who are done with ad hoc approaches - and want a more deliberate way to work.
Leaders know that external affairs shape the licence to operate, growth, and reputation.
But there’s rarely a shared map, an internal framework, or a unified set of relationship priorities.
Decisions are made without a clear view of external risks and opportunities.
Many rely on memory, informal networks and gut feel, with little space to step back and see the whole landscape.
The external landscape shapes every major business decision.
Let’s connect your strategy with the bigger picture
Let SXD help you make sense of your external landscape
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Map the external landscape into your strategy in a form that your executives and board can actually use.
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Identify the relationships that matter most, assess their current state, and build a deliberate plan to strengthen trust, access and influence.
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Use research and external insights to understand how business plans will land with key stakeholders - and to test the policy, political and social assumptions underneath them.
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Shape messages for high-stakes moments and build leaders’ communication capability through practical preparation, coaching and training.
About Sheldon Daniel
I bring more than 25 years of experience in communications, external affairs, stakeholder engagement and leadership advisory across the Caribbean and beyond.
Drawing on expertise developed in senior roles at BP Global and BP Trinidad and Tobago, and over 15 years consulting with more than 30 companies, I work with leaders facing commercially and politically complex environments.
Senior roles at BP Global and BP Trinidad and Tobago
15+ years of independent consulting
30+ companies across the Caribbean and beyond
Deep expertise in energy and Caribbean government and stakeholder environments
Experienced accredited Executive Coach
“I started SXD because the companies that do best over time keep a clear eye on the world around them, not just their own numbers.
When you bring that interaction between business and society into your decisions, you spot better opportunities and build trust that lasts”.
Real-world solutions: How this work changes outcomes
High-stakes government relations and negotiation strategy of a multinational energy company
Context
A multi-national energy producer in the Caribbean faced a critical commercial dispute that had a significant adverse impact on its operations.
Challenge
Engagement with government and regulators had become fragmented and confrontational, with different leaders pursuing conversations based on their own relationships and instincts.
Approach
SXD worked with senior leaders to map the political and stakeholder landscape around the dispute, clarifying decision‑makers, influencers, motivations and constraints. We built a small number of realistic scenarios for how the situation could evolve.
Result
The company shifted from reactive, issue‑by‑issue engagement to a more deliberate and consistent strategy for its external interactions.